I’m really excited today to announce the re-development of our main company website Web Circle. Here is a screenshot of the final site which you can click on to be taken to the site.
In re-designing this site my focus was on simplicity. We started working on it about 2 months ago when I decided I wanted a site that represented the way we approach designing and building sites and apps. I also wanted to do this without overloading the site with content.
Looking at it now I’m very happy with the result and I do think it achieves this but there was a lot of work put into something that was supposed to be ‘simple’.
So I thought it would be a good idea to give people an idea of some of the things built into this site and the amount of work involved.
- The design itself took about 3 weeks to get finalised (not 3 weeks non stop) but there was a lot of fiddling around with the design to get the concept right including a total re-branding (scrapping our logo in favour of very simple letters only, new colours, fonts etc). Anything that wasn’t necessary was removed (time will tell whether we got this balance right, some people might think there were some things left out that were necessary).
- The fonts used are done through Typekit to enable us to have a nice, slightly different font but still have it display properly across multiple platforms.
- The illustrations had to be commissioned for the site (I had mine already, Kellie and Steve’s are new).
- All images on the site are replaced with double resolution images for display on the new iPad. See How to optimise websites for the new iPad for more on how this is done. This required some screenshots to be taken on the iPad, other images to be sourced in high resolution and some to be manipulated a bit after they were taken (not all source example files were originally designed in high resolution).
- The footer ‘More’ button that animates across is done as a custom script that brings in a WordPress page and loads in the links on each page as a menu.
I’m sure there is more than that but I think that gives you some idea of what can go into a website like this.
What do you think?
Feel free to check out the new Web Circle site and let me know what you think.
I’d love to know whether you like it and any thoughts you have on simplicity and why it’s so darn complex!