I was speaking today with Maurice from Kintek a Brisbane based web design company and he pointed me to a recent post he made on their blog. After being unhappy with the experience of purchasing a Kindle on Amazon.com, Maurice took it upon himself to come up with a new design for Amazon but not only that, detail in full the decisions made and why certain things were changed.
The post can be found here and the new design can be found here (smaller version shown below). I encourage anyone who is interested in usability particularly for online shopping sites to grab a coffee (or perhaps 2) and have a read.
