It has now been 1 month since we started the SEO work for Flower Child.
In the month 0 SEO case study post I covered keyword choice, on page SEO and some quotes from the client.
In this post I will run through the results so far and some of our link building tactics.
Results so far
In 4 weeks we have made it to the front page going from 31st to 5th which is pretty cool. Importantly however we are getting more traffic for the term. In fact while the actual traffic numbers are fairly low (I won’t reveal them here) the percentage improvement from week 1 to week 4 for the term is a whopping 280%!
It’s early days so we’ll continue to monitor the traffic and the numbers will get more reliable the longer we monitor it.
Existing link analysis
The existing link analysis is about finding out who is linking to you already and maximising those links. For example you might have one of your suppliers link to you with your business name as the anchor text. Just getting them to change this anchor text to the keyword you are chasing can make a big difference.
Theere are many ways to check backlinks but my basic steps are to:
- Use a tool like Linkdiagnosis.com (free) or SEO spy glass (paid) to obtain a list of all sites linking to yours.
- Sort the links by Google page rank (PR) that are ‘do follow’ (do follow means they count towards your Google authority). Basically the idea here is to not worry too much about the low level links going through to your site but focus on the high level ones. Google PR isn’t the be all and end all in page measures so if you have a better one then use that but the point is that if you have a lot of links you don’t have time to look at all of them.
- If the link looks like one that you might be able to contact the site owner and change then do so.
Note you can also use Yahoo Site Explorer or the free version of Open Site Explorer however these tools won’t let you sort the links based on the value of the link so if you have lots of links then this won’t really work.
In the case of Flower Child, I’m not sure they were able to change too many of the links however there were a few key ones (like forum signatures) which can make a big difference. Read More…
If you have read any of my ebooks, particularly my small business search engine domination ebook you will know I am a big advocate of social media for SEO benefits.
