Tag Archives: seo

4 ways to boost your Google Places ranking

Posted on January 31, 2012 by in SEO and Traffic

In the first part of Google Places Optimisation I covered keyword choice and strategy in detail. In this final part I’m going to address 4 specific things you can do to help boost your places listing in the rankings.

Make your listing complete

Of course this assumes you already have a listing. You may find even if you haven’t set one up in Google there is one there already (as it pulls data from other places like yellow pages). If that is the case then visit Google Places and find your listing and ‘claim’ it.

Google likes to see a listing that is complete. This means that any time Google asks for some information then provide it (absolutely every field). Here is a screenshot of a complete listing for our wedding videos case study.

This is a 'complete' places listing - Click on the image to see a bigger picture of it.

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SEO case study 2 – Wedding Videos

Posted on January 11, 2012 by in SEO case study 2

wedding videos

Dave from Video My Wedding

If you haven’t seen our first SEO case study check out how we took Flower Child from 32nd in Google to 1st in 2 months, doubling their organic search revenue in the process here.

For our second case study we are working with Brisbane wedding videos specialist Video My Wedding.

Overview

There is a fair bit of competition in this space and a number of competitors who have been around for a long time. However Dave has a few things in his favour including:

  • His site is a few years old with some existing authority in the eyes of Google
  • He is tech savvy so he can take ownership of some of the SEO tasks himself
  • He’s an active blogger and active in social media

Keyword Choice

Read More…

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Using blog networks for SEO

Posted on December 16, 2011 by in SEO and Traffic

**Note update to this post 21 March 2012 Build My Rank or BMR arguably the most popular blog network has been de-indexed by Google see this post. In addition to this Authority Link Network (also mentioned below) and a number of others have also been targeted. It won’t be long before all major public networks have been brought down by Google. I have kept the article below in tact anyway but I wouldn’t be advising anyone sign up for highly public blog networks for now. **

One common SEO strategy these days is to write a guest post article and submit the article to someone else’s blog.

Blog networks work in much the same way. The site owner can write an article to post to the blog network and it will be posted to a number of blogs within the network.

Blog networks are basically a group of websites that are owned by the one person who allows people to publish articles to the sites usually for a membership fee. The blog network owner gets the constant stream of content keeping the site relevant in the eyes of Google and the member gets a link in the articles they submit.

In this article I’m going to go through the 4 networks I’ve tested and give you some basic information on each one. Note as usual there are no affiliate links in the list below as I’m not looking for products to promote.

A word of warning

Some people might see this as a bit of a grey-ish hat SEO technique. I would suggest that it’s really no different than guest blogging however I would also make sure you know what you are doing before you utilise blog networks like the ones mentioned here.

1 – Build My Rank (BMR)

BuildMyRank.com is one network that is talked about a lot at the moment with people getting some good results. Read More…

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Google Places Optimisation (part 1)

Posted on December 16, 2011 by in SEO and Traffic

*Note this is part 1 of a 2 part series, in part 2 we talk about 4 specific techniques for increasing your position in Google Places.

Getting traffic to your website from Google is getting harder and harder. In the old days it was as simple as making the top 3 or 5 of the natural listings and you would be virtually guaranteed loads of traffic.

But over the last few years, Google itself has made it harder and harder to get traffic through the natural listings because they keep adding more stuff to the page!

In particular the prominence of Google Places listings has caused business owners (including yours truly) considerable stress in the last year or so.

In this 2 part article I’ll explain how to go about optimising for Google Places. In part 1 I am going to focus on Keywords because depending on your keyword you may or may not have to focus on optimising for Google Places.

Keyword choice

Part of the challenge with Google Places is it doesn’t always show up when you do a Google search. Not only does it show up on and off but it also shows up in different ways depending on the search.

Here are a few different ways I’ve seen Google displaying it’s front page results depending on the keyword chosen.

Search ‘Brisbane Wedding Videos’

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Is this the easiest way to get free traffic?

Posted on November 23, 2011 by in SEO and Traffic

My Long tail SEO Strategy

I have spoken about my different SEO strategies before and I’ve also talked about long tail keywords. In this post however I’m going to go into specific detail about what I do to get long tail SEO traffic.

If you have a site that has some authority and you are prepared to create some content then this would have to be one of the easiest ways to get free traffic.

The power of long tail keywords

Let’s start by looking at some analytics data for my own site (this one). My site ranks extremely well in Google for very high traffic keywords like ‘website design’ (1st) ‘website development’ (1st) ‘web design’ (7th) etc. These 3 terms alone get almost 30,000 exact match searches in Google Australia each month!

You would expect then that this is where I get most of my traffic from. Here is a slimmed down screenshot from Google Analytics.

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