Tag Archives: sem

Understanding Google (video)

Posted on September 27, 2011 by in Getting started, SEO and Traffic

If you ever plan on getting traffic through Google then it’s crucial that as a starting point you understand how Google works.

In this video I run through:

  1. The difference between natural listings (SEO) vs paid listings or adwords (SEM)
  2. The importance of keywords
  3. The only way to win at SEO (and my 5 levels of SEO sophistication)
  4. 8 Myths about ranking in Google

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My top 3 SEO strategies and how I implement them

Posted on September 9, 2011 by in SEO and Traffic

In this video below I outline my 3 favourite SEO strategies and how I am using them to get in excess of 30,000 free visitors a year to my site. A summary of the video is below. Watch it below using youtube or click here for the MP4 version.

Strategy 1 – High volume keywords

What are they?

Highly competitive terms that get loads of monthly searches in Google.

How to rank for them

  • Choose something you can realistically rank for
  • Build authority
  • Domain age
  • On-page content (body, titles, domain, URLs)
  • Build backlinks (ideally high authority and similar industry)
  • Create great content and get active in social media

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Website traffic for small business (3 part video series)

Posted on August 16, 2011 by in Ebooks & Downloads, SEO and Traffic

Getting decent amounts of website traffic is one of the most misunderstood and complex aspects of succeeding online. Most business owners know a thing or two about SEO and pay per click advertising. But not many have a structured plan for addressing all of the main ways of building traffic to a site (I’ve in fact never seen an offline business that has this).

In this 3-part video training series I introduce traffic and our simple traffic plan and outline the main ways a small business can work to get more website traffic and the work that is best outsourced to a 3rd party. I hope you enjoy the videos, please feel free to comment if you have any feedback.

The videos are supported by our 1 page traffic plan which you can download below as well.

Introduction to website traffic (video 1 of 3)

This video introduces the concept of website traffic. It outlines traffic types and traffic sources and starts to touch on the complexity of traffic generation.

Click here to launch the video or alternatively you can watch it on youtube.

Traffic plan – Your job (video 2 of 3)

This video takes you through our simple website traffic plan (which you download below) and suggests different ways that you can increase traffic to your website. This video focuses on the steps that you can take yourself (as opposed to ones that you outsource). It also looks at the setup of your website as a crucial part of a successful traffic strategy.

Click here to launch the video or alternatively you can watch it on youtube.

Traffic plan – Our job (video 3 of 3)

This video takes you through some steps that we can take to help improve traffic to your website. These are the tricky things that are best left to an outside specialist. These are SEO, Online advertising, reporting and tracking and web design and optimisation.

Click here to launch the video or alternatively you can watch it on youtube.

1 Page Traffic Plan Download (PDF)

Download now Download our 1 page traffic plan and use it as a resource for building a traffic plan for your website. You can use the traffic plan in-house to understand the different parts you need to focus on to build traffic, or you can use it when working with your 3rd party provider so you both understand who is responsible for what.If you like our traffic plan document, feel free to share it and give us a shout out on Twitter or in the comments below (we like that, we are easily amused).
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Search engine marketing and optimisation (SEM & SEM)

Posted on May 10, 2011 by in SEO and Traffic, Starter Guide

This is video 5 of 6 in the series ‘The Website Starter Guide’ where I talk about each chapter of the website starter guide ebook. This video covers chapter 5 of the eBook which is all about search engine marketing (SEM or Google Adwords) and search engine optimisation (SEO). Please share this if you find it useful and feel free to leave a comment.

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The real cost of Adwords

Posted on April 29, 2011 by in SEO and Traffic

To know whether you are really going to get a return on money spent with Adwords you need to understand your conversion rate. If you don’t know how many visitors you are turning into customers then there is no way of knowing how much to pay for a visitor and therefore investing in Adwords is really just guessing (like a lot of other forms of small business advertising).

I should preface this article by saying that I haven’t advertised in my business for about 12 months and I would love to continue down this path (I’m not a huge fan – perhaps a topic for another post).

That said, I have used Adwords on and off for my own business over the years and for clients and there are some great advantages with it. However how do you know when it’s working. Here are some very rough and simplified calculations too give you some idea.

In my experience most small business owners are not going to go to the effort of analysing their Adwords to the extent of what I have done below however I think it is useful to look at these numbers as an example particularly to demonstrate just how expensive Adwords can be.

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