As a small business owner people are always asking me “How’s business”. But I’ve always felt that I don’t really know the answer to this question. To help me and other small business owners answer this question I have built a free tool called Web Control Room but more on that later.
Why don’t I know the answer?
So why don’t I know how my business is going? Well, sure if I log into Xero and click on enough buttons, I can find out how much I have invoiced for the month. But this doesn’t tell the whole story.
For example I get most of my leads through Google, so while my invoicing might be good this month, they won’t be much good next month if my position in Google has dropped. So I would have to log in to a tool to monitor this as well. Read More…