Tag Archives: keywords

Is this the easiest way to get free traffic?

Posted on November 23, 2011 by in SEO and Traffic

My Long tail SEO Strategy

I have spoken about my different SEO strategies before and I’ve also talked about long tail keywords. In this post however I’m going to go into specific detail about what I do to get long tail SEO traffic.

If you have a site that has some authority and you are prepared to create some content then this would have to be one of the easiest ways to get free traffic.

The power of long tail keywords

Let’s start by looking at some analytics data for my own site (this one). My site ranks extremely well in Google for very high traffic keywords like ‘website design’ (1st) ‘website development’ (1st) ‘web design’ (7th) etc. These 3 terms alone get almost 30,000 exact match searches in Google Australia each month!

You would expect then that this is where I get most of my traffic from. Here is a slimmed down screenshot from Google Analytics.

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Understanding Google (video)

Posted on September 27, 2011 by in Getting started, SEO and Traffic

If you ever plan on getting traffic through Google then it’s crucial that as a starting point you understand how Google works.

In this video I run through:

  1. The difference between natural listings (SEO) vs paid listings or adwords (SEM)
  2. The importance of keywords
  3. The only way to win at SEO (and my 5 levels of SEO sophistication)
  4. 8 Myths about ranking in Google

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Long tail keywords

Posted on December 9, 2010 by in SEO and Traffic

Hi guys, Gab here following up my post from last week on keyword research with a post on long tail keywords.

So once you get used to do some keyword research, the next target is to find “long tail keywords”. When you think about your business you might think about a keyword to target being your main product or service. For example we target the word ‘Website Design‘ and ‘Website Development‘. We get a lot of traffic for these terms but they are very difficult to compete for. Realistically when people go into Google they will search for a whole bunch of different things, everyone is different. For example they might search for ‘web site design Brisbane’, or ‘web development Melbourne’, or ‘find a WordPress website designer in Canberra’. You only get a couple of searches for these terms but there are thousands of different combinations of things people might search for. These are known as long tail keywords (if you are super keen on the idea check out Chris Anderson’s site which discusses the original article he wrote back in 2004 about it for Wired Magazine). Read More…

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Keyword research for small business

Posted on November 22, 2010 by in SEO and Traffic

website design - dan Hi all, I am delighted to introduce our new contributor, small business SEO Guru Gabriel Marchuret. Gab will be writing a few posts over the next little while on seo starting with this one on keyword research. Thanks Gab.

Keywords can help your website to rank in the search engines. In fact search engines rank your site based on keyword relevancy and keyword “ranking” instead of “website ranking”. Using the right keywords to optimise your web pages is crucial to your search engine optimization (SEO) success – it is the first step.

By choosing the right keyword with less competition, you can drive targeted traffic to your website as well as customers that are interested and ready to buy your product. There is no sense optimising your site for the most competitive keyword in the industry if you are no chance of ranking well for it. Similarly there is no point optimising for a broad keyword that isn’t competitive if people aren’t searching for it. It is a balancing act.

Below are a few tips to help you to select the right keywords that will generate targeted customers to your website.

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