A month ago we started our SEO case study for amber teething necklace and amber beads suppliers Flower Child. In this update post I will outline the basic strategy in terms of keyword choice and on page SEO.
Keyword choice
There are a lot of keyword tools out there, I find the Google Keyword tool sufficient in most cases. My simplified strategy with choosing keyword is:
- Choose a keyword that is likely to bring customers (note traffic doesn’t necessarily mean customers)
- Choose one that we have some chance of ranking for.
Basically we look at Analytics data to see what terms have brought them traffic in the past, look for terms that would likely be searched for by a potential customer, look at where we are currently ranking and then go to the Google Keyword tool and work out how many searches the keyword is getting. The screenshot below shows the results after I put in some keywords. Click on the image to see the whole picture.
I’m currently working on a presentation on ‘Understanding Google’ and as part of it I’ve covered 8 myths about Google so I thought it made sense to go into some more detail in a blog post.
