Tag Archives: Google

My number 1 secret to building authority online

Posted on January 16, 2012 by in Misc

How to build trust and authority online (part 2 of 2)

In part 1 of how to build trust and authority online, I discussed the idea of running a business without advertising. Creating great content, becoming known as the expert in your field by creating a web presence that helps you build trust and authority. Instead of interrupting people who aren’t interested in your services, people come to you because you are the expert!

Sounds good right? But now?

In this post I am going to tell you the number 1 secret I use to build trust and authority online.

But before I do I’m going to fill you in on 5 other ways to build trust and authority online and give you some examples of how I do it in my business. Note these are all ‘online’ things, there are obviously loads of things you can do ‘offline’ that will also build your authority.

1.  Start blogging

I recommend WordPress for blogs

What you are reading right now is an article I have written because I am an active blogger. I have posted over 140 blog posts on my blog A Website Designer (lots more elsewhere).

Blogging has a lot of benefits but from a trust and authority perspective it has enabled me to: Read More…

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SEO case study 2 – Wedding Videos

Posted on January 11, 2012 by in SEO case study 2

wedding videos

Dave from Video My Wedding

If you haven’t seen our first SEO case study check out how we took Flower Child from 32nd in Google to 1st in 2 months, doubling their organic search revenue in the process here.

For our second case study we are working with Brisbane wedding videos specialist Video My Wedding.

Overview

There is a fair bit of competition in this space and a number of competitors who have been around for a long time. However Dave has a few things in his favour including:

  • His site is a few years old with some existing authority in the eyes of Google
  • He is tech savvy so he can take ownership of some of the SEO tasks himself
  • He’s an active blogger and active in social media

Keyword Choice

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Forget focus

Posted on December 8, 2011 by in Misc

When I was in business school the first thing I learnt about was this idea of focus, or ‘competitive advantage’. The idea was you have to try to find the thing that you can be the best in the world at or ‘do one thing and doing it well’.

In this post I’m going to look at Google and Amazon, 2 of the big 4 tech companies in 2011 and re-think this idea of focus.

Google’s focus

When Google crushed the search engine market in the early 00′s, people often quoted the fact that Google had found the thing they could be the best thing in the world at and had simplified things to the point where this was all they focused on.

They were widely praised for their focus and simplicity.

Here is what Google.com looked like in the year 2000.

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Getting started with social media for SEO

Posted on November 17, 2011 by in SEO and Traffic, Social Media

If you have read any of my ebooks, particularly my small business search engine domination ebook you will know I am a big advocate of social media for SEO benefits.

The main reason is simple. The Google algorithm is based to a large extent on sites linking to other sites. But other than SEO companies who really links to other sites anymore? Most people will use social media to ‘share’ as opposed to actively linking to another site from their highly authoritative homepage.

The hard data on how social media impacts on SEO is pretty limited. However it’s my belief that in the future things like social media authority and authorship (how important Google thinks you are as an author) will have a huge influence on your position in Google. At the end of the day Google wants to deliver the best content and the best content is written by people with authority and is shared a lot.

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SEO case study month 0 – Keyword choice and on page SEO

Posted on November 15, 2011 by in SEO case study 1

A month ago we started our SEO case study for amber teething necklace and amber beads suppliers Flower Child. In this update post I will outline the basic strategy in terms of keyword choice and on page SEO.

Keyword choice

There are a lot of keyword tools out there, I find the Google Keyword tool sufficient in most cases. My simplified strategy with choosing keyword is:

  1. Choose a keyword that is likely to bring customers (note traffic doesn’t necessarily mean customers)
  2. Choose one that we have some chance of ranking for.

Basically we look at Analytics data to see what terms have brought them traffic in the past, look for terms that would likely be searched for by a potential customer, look at where we are currently ranking and then go to the Google Keyword tool and work out how many searches the keyword is getting. The screenshot below shows the results after I put in some keywords. Click on the image to see the whole picture.

web design - keyword tool

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