In the first part of Google Places Optimisation I covered keyword choice and strategy in detail. In this final part I’m going to address 4 specific things you can do to help boost your places listing in the rankings.
Make your listing complete
Of course this assumes you already have a listing. You may find even if you haven’t set one up in Google there is one there already (as it pulls data from other places like yellow pages). If that is the case then visit Google Places and find your listing and ‘claim’ it.
Google likes to see a listing that is complete. This means that any time Google asks for some information then provide it (absolutely every field). Here is a screenshot of a complete listing for our wedding videos case study.