*Note this is part 1 of a 2 part series, in part 2 we talk about 4 specific techniques for increasing your position in Google Places.
Getting traffic to your website from Google is getting harder and harder. In the old days it was as simple as making the top 3 or 5 of the natural listings and you would be virtually guaranteed loads of traffic.
But over the last few years, Google itself has made it harder and harder to get traffic through the natural listings because they keep adding more stuff to the page!
In particular the prominence of Google Places listings has caused business owners (including yours truly) considerable stress in the last year or so.
In this 2 part article I’ll explain how to go about optimising for Google Places. In part 1 I am going to focus on Keywords because depending on your keyword you may or may not have to focus on optimising for Google Places.
Keyword choice
Part of the challenge with Google Places is it doesn’t always show up when you do a Google search. Not only does it show up on and off but it also shows up in different ways depending on the search.
Here are a few different ways I’ve seen Google displaying it’s front page results depending on the keyword chosen.
Search ‘Brisbane Wedding Videos’
