Back on April 11 I posted a list of what to do before you launch a website. That one was all of the things to consider prior to launch so the natural successor is what to do when you launch.
I’m not going into the detail of specific search engine optimisation tactics here (e.g. article writing) it’s just the basic stuff that I think pretty much every small business owner should do when they launch their site.
Note while these things should be done after launch, you need to be thinking about them well and truly before launch date.