18 months ago I decided to stop trying to sell my services and instead try to create useful content that helped people. I did this by transforming my main lead generation site (this one) into a blog covering web topics for small business owners.
Marketing people refer to it as content marketing. The concept is that you create a lot of useful content and you build a following in the area you work in. This is not only useful to build an audience to potentially market to but also because Google is looking for authority and more authority should mean better search engine rankings.
This has certainly been the case for me and my business but there have also been some surprising consequences.
Who is Bolt Creative
Bolt Creative are an award winning San Francisco based independent game company and creator of the massive hit iPhone game “Pocket God”. See this wikipedia entry for more.
Pocket God has sold over 6.5 million units and has spread to other platforms, such as Android, iPad and Facebook.
When Apple announced their 10 billion app downloads Pocket God was 3rd on the list! Here is a screenshot.
Pocket God sitting at number 3 in the Appstore paid apps when Apple announced it's 10 billion app downloads
How they heard of us
Late last year as a result of taking this new approach to marketing I sought out a few other blogs around the world to write articles for.
I created a post on the open source CMS competition between WordPress and Joomla! and Weblogs Tools Collection agreed to publish it for me. The post was called How WordPress Beat Joomla and while it was somewhat controversial it did open up a good discussion on the site and was also translated into Russian! Read More…
