This post is really just an update on results. After 2 months we have gone from 32 (4th page) to number 1 in Google for the keyword Amber Teething Necklace.
In addition we have gone from 8th to 4th for amber beads (this has only been a few weeks of SEO for this term).
All of this starts to mean something when we look at traffic and revenue data.
4 figure increase in overall organic search engine traffic
Note this is the Christmas period so some increase would be attributed to additional Christmas traffic however consider whether or not they would have received any of this traffic if they had been on page 4 still.
Here is a chart showing the overall % change in organic search traffic (free traffic) from Google from before we started vs now.