Getting decent amounts of website traffic is one of the most misunderstood and complex aspects of succeeding online. Most business owners know a thing or two about SEO and pay per click advertising. But not many have a structured plan for addressing all of the main ways of building traffic to a site (I’ve in fact never seen an offline business that has this).
In this 3-part video training series I introduce traffic and our simple traffic plan and outline the main ways a small business can work to get more website traffic and the work that is best outsourced to a 3rd party. I hope you enjoy the videos, please feel free to comment if you have any feedback.
The videos are supported by our 1 page traffic plan which you can download below as well.
Introduction to website traffic (video 1 of 3)
This video introduces the concept of website traffic. It outlines traffic types and traffic sources and starts to touch on the complexity of traffic generation.
Click here to launch the video or alternatively you can watch it on youtube.
Traffic plan – Your job (video 2 of 3)
This video takes you through our simple website traffic plan (which you download below) and suggests different ways that you can increase traffic to your website. This video focuses on the steps that you can take yourself (as opposed to ones that you outsource). It also looks at the setup of your website as a crucial part of a successful traffic strategy.
Click here to launch the video or alternatively you can watch it on youtube.
Traffic plan – Our job (video 3 of 3)
This video takes you through some steps that we can take to help improve traffic to your website. These are the tricky things that are best left to an outside specialist. These are SEO, Online advertising, reporting and tracking and web design and optimisation.
Click here to launch the video or alternatively you can watch it on youtube.
1 Page Traffic Plan Download (PDF)
 Download now |
Download our 1 page traffic plan and use it as a resource for building a traffic plan for your website. You can use the traffic plan in-house to understand the different parts you need to focus on to build traffic, or you can use it when working with your 3rd party provider so you both understand who is responsible for what.If you like our traffic plan document, feel free to share it and give us a shout out on Twitter or in the comments below (we like that, we are easily amused). |
