Marketing is where it’s at in the online business world. If you haven’t mastered this, you make it more difficult to succeed through your website.
And this is why we’re excited to review Hubspot’s new and free online Marketing Grader. It’s simple to use, and even though it’s still in Beta and a little buggy in places, you still owe it to yourself to check it out. There’s lots to learn about your own website from this handy little tool. And they’re making daily improvements as they finish out the Beta testing.
Now, about your website marketing: Have you overlooked anything? Is your website weak in any marketing area? Are there any easy improvements that can be made with minimal effort? These are some of the things you can learn when try out this simple, but powerful tool.
and simply type in the website you want to check and your email address. Click the “Grade Me” button, wait a few moments and review the results.
Marketing Grader’s Layout
After the overview of the report, the Marketing Grader results are broken down into three key sections based on your marketing funnel—Top of Funnel, Middle of Funnel and Analytics.
In the overview section, Hubspot’s Marketing Grader lists the key URLs and identities for your marketing efforts. It also gives you an overall score and a score for each of the 3 funnel areas.
Each area starts with action items that you can use to focus your marketing improvement efforts.
Marketing Top of the Funnel
The report detects if you have a blog, the titles of the most recent blog articles and the number of Tweets and Facebook shares for each. It also detects if your blog post titles are unique and fewer than 75 characters.
Additionally, the report checks how often you blog, how easily your RSS feed and blog are to locate, and whether or not your blog is easy to share.
The report detects the average number of Tweets and Facebook shares for each blog post.
On the SEO side of things, Hubspot’s Marketing Grader detects the number of pages indexed by major search engines. It also checks out the number of images on your home page and how many of them use Alt tags.
Though the report also checks for internal page descriptions, this can be a bit buggy. On one of our websites, the pages listed weren’t even owned by us. When we tested www.seomoz.org, the report listed non-content pages—registration, help and contact pages. Naturally, these would not normally need descriptions.
The Top of Funnel marketing report also includes mozRank, which is similar to Google’s “page rank,” plus the number of other sites linking to yours—including a list of the top authoritative pages linking to your site.
Under “Mobile,” the report detects if you have a mobile-compatible website. It also determines if you have Apple icons—a method for making iPhone and iPad user experiences that much better.
Under “Social,” the report lists your Twitter statistics (followers, following and updates). It shows how many times your home page has been tweeted, the average time between tweets and the number of Facebook fans. On one test, one of my own websites was connected to the wrong Facebook fan page, but that is easily fixed by clicking on the button, “Did we guess the wrong Facebook page?”
Marketing Middle of the Funnel
Like the Top of the Funnel, this section starts with your main action items.
This section of the report detects whether or not you’re using Landing Pages to convert visitors into leads. It also checks to see if you’re using any marketing automation software.
If it doesn’t detect marketing automation software, it tells you to consider not using such automation by “beating them into submission with endless programmed emails.” The warning includes a link to a helpful report on how to modernize your Marketing Automation efforts.
Also in this section, the report checks how many of your recent blogs including links to landing pages with a form.
If your blog doesn’t include an easy way to subscribe by email, expect to be warned about it. Also, expect the same about social subscription options.
The report also checks to see if you have Social Media account links on your home page.
And the report checks to see how many of your recent tweets were replies to somebody else—a good indication for how well you are engaging with others.
Also with regard to Twitter, the report checks how many times your Twitter account was mentioned by other people, in the last 24 hours. And it checks how many of your last 10 tweets linked to a landing page.
Finally, Hubspot’s Marketing Grader looks at how your site utilises analytical software to measure your website’s marketing effectiveness.
Summary on Hubspot’s Marketing Grader
As you likely know, there are plenty of tools out there, but we thought you’d get a kick out of this one, even though it’s still in Beta.