Back in January we started our second SEO case study for wedding videos provider Video My Wedding.
We performed SEO work on the site for 3 months in accordance with the notes I made in the first case study post here in the section ‘Our off page SEO work’.
In addition to this, because the keyword wedding videos was showing Google Places results first we optimised their Google Places page in accordance with 4 ways to boost your Google Places ranking.
About a month after performing the Google Places optimisation the client’s page went from not even showing in the first page of Google Places listings (even when searched from his own premises and even when you zoom in closer to his local area) to showing 1st across Brisbane.
What this effectively meant was for anyone in his target audience (Brisbane) searching for his keyword (wedding videos) Dave’s site would come up first. And not only that, it showed his 5 star rating so it looked more appealing than the other listings.
If you searched from outside Brisbane his natural listing was coming up 7th (and still is) which was an improvement from 14th when we started.
Note I’ve noticed that Google has since stopped displaying places results for this keyword which is something I discuss in 4 ways to boost your Google Places ranking Google can change their mind at any stage and this can have a big impact on your traffic.
If you have any feedback on this case study or suggestions for future case studies feel free to comment below. I am currently working on a case study for my own blog on longtail keywords so stay tuned for that.