SEO case study 2 wrap up – Wedding Videos

Back in January we started our second SEO case study for wedding videos provider Video My Wedding.

We performed SEO work on the site for 3 months in accordance with the notes I made in the first case study post here in the section ‘Our off page SEO work’.

In addition to this, because the keyword wedding videos was showing Google Places results first we optimised their Google Places page in accordance with 4 ways to boost your Google Places ranking.

The results

About a month after performing the Google Places optimisation the client’s page went from not even showing in the first page of Google Places listings (even when searched from his own premises and even when you zoom in closer to his local area) to showing 1st across Brisbane.

This is a ‘complete’ places listing – Click on the image to see a bigger picture of it.

What this effectively meant was for anyone in his target audience (Brisbane) searching for his keyword (wedding videos) Dave’s site would come up first. And not only that, it showed his 5 star rating so it looked more appealing than the other listings.

If you searched from outside Brisbane his natural listing was coming up 7th (and still is) which was an improvement from 14th when we started.

Note I’ve noticed that Google has since stopped displaying places results for this keyword which is something I discuss in  4 ways to boost your Google Places ranking Google can change their mind at any stage and this can have a big impact on your traffic.

If you have any feedback on this case study or suggestions for future case studies feel free to comment below. I am currently working on a case study for my own blog on longtail keywords so stay tuned for that.

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About Alex

Alex Retzlaff is the owner of A Website Designer and Web Circle.

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13 Responses to “SEO case study 2 wrap up – Wedding Videos”

  1. Dave April 16, 2012 at 10:15 pm #

    A very big thanks to you Dan for all of your expert advice, help and assistance. I’ve learnt a great deal from you these last few months and I really appreciate everything you’ve done.

  2. veronica April 17, 2012 at 3:57 am #

    very interesting insightful post, unfortunately Google arent making our lives any easier, its hard keeping up with their constant changes

  3. Dan April 17, 2012 at 9:40 am #

    Hey Dave no worries thanks.

  4. Dan April 17, 2012 at 9:41 am #

    Well business isn’t supposed to be easy. Making it challenging favours those who take the time to stay up to date and take risks etc.

    Thanks for the comment.

  5. Gretta@Brain Supplements April 24, 2012 at 9:59 pm #

    This is a huge success! This site has come a long way with your advice! Excellent job!

  6. Dan April 26, 2012 at 10:19 am #


  7. Felicia April 26, 2012 at 7:50 pm #

    You might be getting married (congrats, by the way) and trying to decide whether or not to even hire a wedding photographer. You might be trying to decide now on which photography professional to choose for your wedding day. You might be a wedding photographer, trying to understand the delicate and confounding psyche of those who engage in wedding planning.

  8. Dan April 26, 2012 at 8:35 pm #

    Umm.. No I’m not but occasionally I do publish spammy comments when I’m in a good mood he he.

  9. Duncan May 6, 2012 at 12:28 am #

    LOL (about the spam)

    Is strange they stopped showing places results. They still show them for wedding photography.

    Is videoography a real word maybe they are showing places for a different term (same niche) now.

    But I’m sure your on top of it.

  10. Dan May 7, 2012 at 10:41 am #

    Yeah it seems really random, some things you think they should show places for and they don’t and visa versa. Goes to show how much Google can impact on your business if you rely on SEO even with some minot tweaks.

  11. Duncan May 7, 2012 at 11:38 am #

    For sure!

    That’s why I like the feature in SEOmoz rank tracking tool which lets you know if any keyword on your list is showing a places or video result in the serps even if it’s not showing “your” result. It just lets you know that it might be worth optimizing that keyword for local or throwing a video up (or both).

    For example the key phrase “driving lesson” was not showing places results (I just checked and it is now) but it used to have a thumbnail from youtube.

    Which gives you the idea that if you too can put a video on youtube titled driving lesson
    your video will show next to the other one (which may or may not be one of your

    So I guess what I’m saying is that anything that can help us keep track of/find keywords
    we care about and help us work out how we should be optimising them is a bonus!!

    Because looking at the actual results for hundreds of keywords takes a lot of time.

  12. Dan May 8, 2012 at 8:11 am #

    Oh yeah that’s a good idea.

  13. Rotulos Valencia August 13, 2012 at 8:27 am #

    Agreed on that. Good news is at least we don’t have to care about other search least in Spain where Google is controlling the whole market.

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