Getting started

This section is for all topics relating to small business owners who are ready to embark on the process of getting online.

Understanding Google (video)

If you ever plan on getting traffic through Google then it’s crucial that as a starting point you understand how Google works.

In this video I run through:

  1. The difference between natural listings (SEO) vs paid listings or adwords (SEM)
  2. The importance of keywords
  3. The only way to win at SEO (and my 5 levels of SEO sophistication)
  4. 8 Myths about ranking in Google

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Why you should not engage a web developer

Back in 2006 when I started my web design business, I did so with no experience, no customers, no money and no clue about how to build websites. For my first attempt at a dynamic website I bought a book on ASP programming and built my own simple content management system (CMS). It was painful! It took about 2 months and cost about $10,000.

Today we launched a dynamic, CMS-based website for Milestone Builders. It took us 1 day to build. And it cost $299.

In 2006 building a website was a pretty technical skill. In fact you pretty much had to hand it to a web developer to do for you.

Open source systems hadn’t really taken off yet. Most web developers were custom programming their own websites. If they used a CMS at all, it would generally be one they had built themselves. Either way it was virtually impossible to build a website unless you were a programming geek.

Therefore not many businesses had a website and it was an opportunity in itself just to be online.

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Free ebook The Website Starter Guide launched

Ebook
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The Website Starter Guide(for small business) is now available.Click on the left to download (no registration required) or check out the video chapter summaries below.

Please feel free to share this ebook if you find it useful and comment on this post if you have any feedback.

I hope you get some value out of it.

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Choosing a web provider

This is video 6 of 6 in the series ‘The Website Starter Guide’ where I talk about each chapter of the website starter guide ebook. This video covers the final chapter on choosing a web provider and talks about about what us crazy folk are like.

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Search engine marketing and optimisation (SEM & SEM)

This is video 5 of 6 in the series ‘The Website Starter Guide’ where I talk about each chapter of the website starter guide ebook. This video covers chapter 5 of the eBook which is all about search engine marketing (SEM or Google Adwords) and search engine optimisation (SEO). Please share this if you find it useful and feel free to leave a comment.

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