Getting started

This section is for all topics relating to small business owners who are ready to embark on the process of getting online.

What Are Testimonials and How to Get the Most Out of Them—with Samples (part 2)

In part 1 of this two-part series on what are testimonials, we covered the things that make a great testimonial and the questions you can ask to get the customer to give you a recommendation worth using. Plus, we talked about the three kinds of testimonials—text, audio and video. In this part, we give you […]

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What Are Testimonials and How to Get the Most Out of Them with Samples (part 1)

What Are Testimonials? If you’ve been an entrepreneur for very long, likely you already know what a testimonial is. But one thing I learned early on is that learning something old in a new way can generate new inspiration. A little humility allows us to see things to which self-assuredness will sometimes blind us. And, […]

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Understanding Google (video)

If you ever plan on getting traffic through Google then it’s crucial that as a starting point you understand how Google works. In this video I run through: The difference between natural listings (SEO) vs paid listings or adwords (SEM) The importance of keywords The only way to win at SEO (and my 5 levels […]

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Why you should not engage a web developer

Back in 2006 when I started my web design business, I did so with no experience, no customers, no money and no clue about how to build websites. For my first attempt at a dynamic website I bought a book on ASP programming and built my own simple content management system (CMS). It was painful! […]

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Choosing a web provider

This is video 6 of 6 in the series “The Website Starter Guide” where I talk about each chapter of the website starter guide ebook. This video covers the final chapter on choosing a web provider and talks about about what us crazy folk are like.

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