How we built a website for a top 3 iPhone developer

18 months ago I decided to stop trying to sell my services and instead try to create useful content that helped people. I did this by transforming my main lead generation site (this one) into a blog covering web topics for small business owners.

Marketing people refer to it as content marketing. The concept is that you create a lot of useful content and you build a following in the area you work in. This is not only useful to build an audience to potentially market to but also because Google is looking for authority and more authority should mean better search engine rankings.

This has certainly been the case for me and my business but there have also been some surprising consequences.

Who is Bolt Creative

Bolt Creative are an award winning San Francisco based independent game company and creator of the massive hit iPhone game “Pocket God”. See this wikipedia entry for more.

Pocket God has sold over 6.5 million units and has spread to other platforms, such as Android, iPad and Facebook.

When Apple announced their 10 billion app downloads Pocket God was 3rd on the list! Here is a screenshot.

Pocket God sitting at number 3 in the Appstore paid apps when Apple announced it’s 10 billion app downloads

How they heard of us

Late last year as a result of taking this new approach to marketing I sought out a few other blogs around the world to write articles for.

I created a post on the open source CMS competition between WordPress and Joomla! and Weblogs Tools Collection agreed to publish it for me. The post was called How WordPress Beat Joomla and while it was somewhat controversial it did open up a good discussion on the site and was also translated into Russian!

But another thing happened as a result of me posting that article. The online project manager for Bolt Creative happend to read the article. He liked it and was interested in using WordPress for his site and after some discussions engaged us to build their new website.

The new site brought together their hugely popular Blog (migrated from Blogspot) and showcased all of their products and offerings in a multi-device friendly theme (previous site was built on Flash).

The Bolt Creative site came about after one of their team members read a blog post of mine

Some other results from our switch to content marketing

Content marketing is one of my passion areas in fact my business doesn’t do any other form of advertising.

Since turning my main website (this one) into a blog I have had some great results including:

  • My site now ranks number 1 in Google for ‘website design‘ and is on the front page for ‘web design’ ‘website development’ and many more big ticket keywords (at the time of writing – rankings fluctuate).
  • Not only have I improved for big ticket keywords I’ve also tripled the amount of smaller keywords I’m getting traffic for.
  • Average monthly visits have tripled and I am getting around 1 web enquiry per day (not counting phone calls).
  • My email list has doubled and I am getting close to 100 new signups per month.
  • I now have a bit of a point of difference when compared with other web companies and I no longer have to focus on the 1 thing I totally suck at (sales).

The thing I like the most about content marketing however is not many other people are doing it. Sure there are lots of people blogging but I don’t see too many small businesses throwing all of their weight behind a content marketing strategy. Methods like Yellow Pages and Adwords are far easier for business owners to just sign off and implement. But for that reason they are hugely competitive and crazily overpriced (see the real cost of Adwords).

Content marketing is not something you can easily do unless you put the time in yourself. And for that reason it represents a big opportunity for small business owners.

Have you embraced content marketing?

Please comment below if you have started creating content in your business as a marketing strategy.

What results have you seen?

Tags: , , , , ,

About Alex

Alex Retzlaff is the owner of A Website Designer and Web Circle.

Follow us at:
Twitter @webcircle
Facebook /webcircle
Web Circle website

10 Responses to “How we built a website for a top 3 iPhone developer”

  1. Pepijn Gooiker February 7, 2012 at 11:52 am #

    Great article Dan! It was awesome to work with you guys!

  2. Dan February 7, 2012 at 12:07 pm #

    Hi Pepijn, likewise thanks!

  3. Mathew Hood February 7, 2012 at 2:28 pm #

    Hey Dan,

    It is interesting to see that you have made to switch to WordPress. I remember back in 2010 when I did my work experience for you that you were using Joomla!

    Great work with your transformation, your work really shows and clearly it is paying off!

    Sky is the limit for you champ :D!

  4. Dan February 7, 2012 at 3:12 pm #

    Hey mate thanks for the comment. We’ve always been about using the best open solution that we were aware of.

    We had used WordPress and Joomla from the early days but generally up until a year or two ago we would normally use Joomla for bigger projects and WordPress for smaller ones. These days we try to use WordPress wherever possible, it has improved a hell of a lot. But we stil use Joomla for more complex sites and use Magento a bit as well.

    I think if you are to be honest about wanting the best for customers you can’t really tie yourself to one platform.

    Thanks for the comment stay in touch.

  5. Laura February 9, 2012 at 7:55 pm #

    Hey, Dan! Can you give me an example of bigger project? I can’t figure it out when is it recommended to use Joomla and when should we use WordPress. Thanks!

  6. Julia February 10, 2012 at 6:27 am #

    You are apparently doing very-very well, congratulations on your figures and results! And after this, I am definitely downloading the Pocket God application! :)

  7. Dan February 10, 2012 at 11:51 am #

    Thanks yeah it’s a pretty cool game I played it a bit on Facebook.

  8. Dan February 10, 2012 at 11:53 am #

    Hi Laura, we don’t use Joomla a lot any more but for some ecommerce stores we will, generally when they want something more sophisticated than a WordPress ecommerce plugin but less sophisticated and intense than something like Magento. For larger community sites we’ll sometimes use Joomla and Community Builder as well. For the simplicity though now and with the plugins that are coming out with WordPress it’s getting less and less common to need to use Joomla. What sort of site are you building? There’s a pretty good chance these days WordPress could do the job.

  9. Laura February 10, 2012 at 10:33 pm #

    Thanks for your reply. I have several projects now, on different platforms, but I’ve realised that at some point or another, all of them have an inconvenient, so I wanted to know better about their advantages.

  10. Dan February 13, 2012 at 11:01 am #

    No worries!

Leave a Reply