The evidence of theories of persuasion or influence is everywhere in business. However a lot of the time it’s not understood. For example you know companies choose celebrities to endorse their products. You know brands want you to ‘like’ them on Facebook? You’ve seen shops give you 3 slightly different versions of more or less [...]
How to launch a podcast in 1 day
After last week’s post Minimum viable product or excellence? I took the MVP concept to the extreme this week by deciding to start a podcast and then 1 day later having it live. Here is how to do it yourself if you want to do the same thing. Step 1 – Lower your standards When I do [...]
Minimum viable product or excellence?
There are 2 interesting schools of thought going around at the moment when it comes to launching products (particularly software) and businesses. The Lean Startup Minimum Viable Product Last year Eric Ries released a book (a movement even) called The Lean Startup. I tried my best to read it but found like a lot of [...]
SEO case study 2 wrap up – Wedding Videos
Back in January we started our second SEO case study for wedding videos provider Video My Wedding. We performed SEO work on the site for 3 months in accordance with the notes I made in the first case study post here in the section ‘Our off page SEO work’. In addition to this, because the keyword [...]
A peek inside a simple website design
I’m really excited today to announce the re-development of our main company website Web Circle. Here is a screenshot of the final site which you can click on to be taken to the site. In re-designing this site my focus was on simplicity. We started working on it about 2 months ago when I decided [...]
